HD Lifting Concealer is rated 4.0096 out of 5 by 104.
Rated 5 out of 5 by from GREAT perfect coverage, matched my color! I would  definitely repurchase! BTW the price is great buy & try! only downfall is i wish it stayed on longer!
Date published: 2014-05-26
Rated 5 out of 5 by from Fair Laidies- Use the brightening! I have seen a few times under the reviews that the lightest shade is not light enough for women with very fair skin. Well worry no more bc the brightening color is!! I am very light skinned and I bought the brightening and it works GREAT! Its not shimmery or anything like you may associate with brightening its just to be used almost as a highlighting tool (meaning its color is very light!). I have bad dark circle and have used $48 concealer before, tried SO many, and this is by far my favorite. $3 can't beat it. I will be ordering again and again. Applying it with the flawless concealer brush ELF makes works wonders and it blends great with my light skin! Try it, you won't regret it! 
Date published: 2014-05-21
Rated 4 out of 5 by from Not a good color! I got this about a few months ago and love it! The color i got was fair and its way to dark to be called fair. for the price though, it works wonders! Covers up anything like a charm :) 
Date published: 2014-05-04
Rated 4 out of 5 by from Great I love these, i got them in the purple, green the brightening. I use the Green to cover any redness under my foundation and it really works. the brightening i use to highlight and it is so lightweight and blends like a dream. i havent really found a use for the purple one
Date published: 2014-05-04
Rated 2 out of 5 by from sad that they dont have more options. too dark Im so disappointed with this :( us very pale ladies are probably not using this product because the lightest colour is actually pretty dark and orange. Its a shame really because the formula for it is actually really silky and not heavy at all. So for those of you who can use it im jealous! 
Date published: 2014-05-03
Rated 5 out of 5 by from Exactly what I needed! I bought this product two months ago. Since it arrived, I've used it daily and I absolutely love it. I have acne scars along my cheeks and jawline. I still have some, but not as many as I did prior to using this.
Date published: 2014-05-02
Rated 5 out of 5 by from Love love love I love this! It makes my face light up and look more awake. It appears natural not cakey. I have this shade in fair - it has a slight tint of yellow and it's similar to the Maximum Coverage Concealer in the shade sand. The colour isn't very light (perfect for light Asian skin tone) so if you're quite pale, this shade will be a bit dark for you.
Date published: 2014-04-27
Rated 5 out of 5 by from I will be repurchasing. I bought this in "brightening" to overlay on my everyday concealer and it is perfect for that. It is very sheer and gives the perfect glow so your under eye looks more natural and not completely blended with concealer. It lasts all day and doesn't appear cakey, A+ elf!
Date published: 2014-04-22
Rated 5 out of 5 by from Brightening makes my eyes pop! I got the brightening concealer in my beauty bundle and I LOVE it. I would have never bought it for myself because I have a pretty even skin tone and use just a little balancing concealer for mornings where my face shows a lack of sleep. I used this under my eyes and on the inner corners and it made a huge difference in the contour of my face. I love how the creamy, bright yellow blends in with my BB cream and hides any dark circles for the whole day. Awesome product. 
Date published: 2014-04-21
Rated 5 out of 5 by from Amazing Concealers I have two of these concealers:one in Brightening and the other in Adjusting. They are absolutely amazing! The Brightening does exactly what it claims when applied under the eyes. It's very creamy and easy to apply. The Adjusting is great for neutralizing any redness and acne you might have. I use the Adjusting before I apply my foundation, I use ELF's Flawless Finish Foundation, and it really evens up my skin tone. I use both of these everyday and they are a staple item in my makeup collection. These are a must-try if you haven't already.
Date published: 2014-04-18
Rated 5 out of 5 by from Love it! Just got this today and I love it. Ordered the brightening one. It's perfect. A little goes a long way.
Date published: 2014-04-14
Rated 5 out of 5 by from Surprisingly good. I have this in the balancing shade, which is the lilac almost white shade. This should be called the brightening shade, because it helps brighten up under eyes immensely. I was surprised at how well it covered my dark circles and brightened up my face. 
Date published: 2014-04-10
Rated 4 out of 5 by from ADJUSTING (GREEN COLOR) I'm quite happy with this product. This really does fill in lines and wrinkles very well :) .This didn't help the redness under my eyes as much as I would have liked.This did help the darkness around my mouth!.I think I will try the brightening color for under my eyes next.
Date published: 2014-04-09
Rated 4 out of 5 by from Pretty good I bought this concealer in brightening, and I love it. Definitely brightened up under my eyes perfectly, its creamy, goes on really smooth and blends in really well. Love this product, I will definitely be trying the other corrective colours as well.
Date published: 2014-04-01
Rated 4 out of 5 by from Fair and brightening Fair is actually kind of dark it looks like the shade sand elf sells on here. I also got the shade in brightening and even though fair seems a little dark I am quite pleased with these concealers. Both are very creamy. I on,y rated 4 stars because the fair is a little dark and also because I've only swatches these products on my hand. 
Date published: 2014-03-29
Rated 5 out of 5 by from This stuff works wonders! In love, it covers everything! If your kind of pale or have redness, the fair works great!
Date published: 2014-03-29
Rated 3 out of 5 by from Fair is NOT for the fair skinned... I bought this concealer in Fair and it is incredibly dark on my only slightly pale skin. I got the 'brightening' one in a Refresh kit at the same time and it is much better for covering up and brightening any area. I would say they either need to lighten up the Fair formula or offer an Ivory version for those who don't want their undereyes or blemishes to be darker than the rest of their foundation.
Date published: 2014-03-25
Rated 5 out of 5 by from Omg, finally!! I have very dry skin and I have never found a concealer, high end or drug store, that didn't look cracked and cakey in the middle of the day...until this one! This one looks pretty much like it did when I applied it, at the end of the day. I love it!
Date published: 2014-03-24
Rated 2 out of 5 by from Surprised by how little it will blend I really thought I would like this concealer, but I am surprised at how much it does not work for me. I purchased it in light and green to cover up the red blotches I get all over my face once in a while, since I have occasionally acne prone and sensitive skin, but the green doesn't neutralize, it just goes on green and won't blend on my skin. I have tried several strategies. The light color will blend to my skin tone but makes the entire area look dry and flakey. I would not recommend this item. I have  never had a concealer that didn't blend and didn't cover as bad as this one. 
Date published: 2014-03-22
Rated 1 out of 5 by from Performs well but it bothered my skin I love many elf products, but unfortunately I had itching and got a milia near my eye after using this. Perhaps the formula is too heavy for me though I did wash it off well every night. Methylisothiazolinone, the preservative used seems to cause allergic reactions in many women, so that may explain the itching.
Date published: 2014-03-22
Rated 4 out of 5 by from Could use a better shade range. I bought the "fair" and "brightening" shades. The "brightening" is very yellow, but it blends out well and does its job. The "fair" is pretty dark, probably more suitable for olive or tan skin tones. It is just like to picture online; I was hoping that was just bad lighting, but alas, it is true to color. However, my mom has tan skin and I think she will really like it, so it's not a loss. The pigmentation is good. For the price it is a great value, if the shades match you. 
Date published: 2014-03-21
Rated 2 out of 5 by from Too yellow and does not cover under-eye circles The tone fair was just too yellow! I put it on and it was extremely noticeable as it did not match my skin tone at all. It also didn't do much to cover my circles...which are not even that dark. Would not recommend. 
Date published: 2014-03-18
Rated 5 out of 5 by from OMG THIS STUFF IS AMAZING!!!!!! I have a lot of redness on my face and I've tried tons of products to cover it, none of them have ever worked as good as this! I bought mine in tone correcting green and it's soooooo awesome! It blends to perfection, totally not cakey, and gives a flawless finish when worn under Foundation. I would not use this on top of Foundation due to the slight green tint when blended, but underneath i, it looks flawless. And the price is insanely cheap for the quality! Will totally repurchase!
Date published: 2014-03-17
Rated 5 out of 5 by from Excellent Quality, Amazing Price! I have used concealer from almost every makeup line, from $4 drugstore brands to $30 high-end lines, and compared to them all, the Brightening formula from ELF is one of my favorites. I have hereditary dark circles that are so bad I don't leave the house without concealer. I only need a few dots of the brightening, blend thoroughly and set with powder. I just cannot believe how well the formula chances the look of my eye area. I find the coverage to be excellent, and it blends easily. For my skin tone, the color works so well over my circles.  The product does have a tendency to settle a bit into fine lines, but I find that a primer, and powder help to keep the coverage even. So amazing, especially for the incredibly cheap price point!
Date published: 2014-03-09
Rated 3 out of 5 by from Order one shade lighter..comes very dark I bought this and love non-greesy cover & the smooth way it applies as well.the reason I gave it three stars b/c it comes very odd, for me I am fair skin and i tried the light and the fair what I have to do it mix the color to get it just right.
Date published: 2014-03-07
Rated 5 out of 5 by from This review is for the "Brightening" shade only... I didn't even bother trying the lightest "skin colored" concealer shade because I could tell by the pictures that it would be either too pink, too orange or too dark. I've been using the Brightening shade for months now and I absolutely love it. I've been using it under my eyes to brighten but recently I've figured out that it's almost my perfect foundation shade. If it were slightly darker it would be perfect. You see, my skin is YELLOW, like butter, just like this concealer. In natural light every foundation I've tried is too pink or too orange. Why can't companies make true yellow foundations like this concealer? So many people say "try MAC, try MAC!" Well, I have tried MAC and their stuff is too orange. Yellow and orange are not the same! In the picture you can see this concealer next to MAC's Studio Fix Powder in NC20... MAC matched me as NC20, yeah right. The color on my wrists is not the same as my face and neck, that was just the most convenient place to show the difference between them. My neck is probably the yellowest place on my body, is that a word? I ordered a backup of this concealer but now I'm thinking I should've ordered 4 backups so I can start using this as my foundation. Now, the stats. I don't detect any fragrance, it just smells kind of dusty to me. It has great pigmentation. It sets pretty fast. I use my fingers to blend, swiping it on quickly and then patting it to blend any streaks. It doesn't crease under my eyes, and no cake. I love it, I just wish they would sell the yellow shade in a large bottle as a foundation. Come on, ELF, please?!
Date published: 2014-03-05
Rated 5 out of 5 by from Love these concealers! I got the yellow and green ones...yellow is wonderful for under eye circles and green cancels out the red discoloration on my face perfectly. It`s smooth, pigmented and lasts all day when set with powder. I am really pleased!!
Date published: 2014-03-03
Rated 2 out of 5 by from It's so orange Bought this a while ago in "fair" because I have light skin. I have pretty bad dark circles under my eyes and pretty clear skin otherwise, so I got this solely for the correction of my dark circles. It is WAY to dark to be called fair and it has distinct orange tint. The only reason this does not have a one star review is because if you have a medium skin tone that is quite orangeish, it would cover up blemishes really well as it is quite pigmented.
Date published: 2014-03-02
Rated 2 out of 5 by from too much green I bought the green concealer because I've been told that green concealer works well with asian skin but it was just too much green.  It didn't blend well into my skin and made me look like the hulk.  Don't know if the other colors are good though.
Date published: 2014-03-01
Rated 3 out of 5 by from cool Coverage is ok I guess....but it smells like Froot Loops! 
Date published: 2014-03-01