HD Lifting Concealer is rated 3.8 out of 5 by 345.
Rated 5 out of 5 by from Love It! I'm in the group of people that actually love this concealer and the lightest color works really well for my skin tone. I like a very even, natural look to my foundation/concealer routine, so this concealer is perfect for me. It's very creamy and I've noticed that it evens out my skin. I use it on my under eyes and on any blemishes that I want to cover. I feel like it blurs and looks so natural under my foundation. I have even been wearing it on it's own with some powder on the weekends. I would highly recommend if you're on the light-medium skin tone side. As others have mentioned, I wouldn't attempt to use the light if you're fair skinned. I wouldn't say it's super long wearing. I generally have to re-apply between jobs, but I don't mind that because it's pretty perfect otherwise!I think some people have said it's comparable to high end stuff. I don't ever have the money to spend on higher end, so I'll take their word for it and run with it! :D
Date published: 2017-06-07
Rated 5 out of 5 by from Stunning Coverage!!! I ordered this concealer online a couple weeks ago and I received it about a week later with several other products (including the 5 piece gym set GWP). I was a little nervous about the color I so I ordered two...the fair shade and the light shade. I am a light/medium complexion and I know that ELF isn't always perfect with their shade ranges, I figured for $6 I could always mix them if they blended well and I liked the formula. Turned out the light shade was too dark for me...a little too tan but the fair shade was PERFECT! It brightens under my eyes and covers flawlessly. I've never had a concealer blend as smoothly as this does and I have never used anything less than a prestige brand concealer. Living in the desert where it's dry and makeup always separates and becomes patchy no matter what I do...I had very little hope for this concealer...I was so wrong. Even after being out in the heat for 12 hours this past weekend (110 degrees outside) my concealer DID NOT crease or budge. I am in awe. I think I found my holy grail drug store concealer. I always use my concealers as a highlight as well and the color payoff is exactly what I needed. I'll hold onto the light shade...once I pick up some more color this summer I may be able to utilize the shade...if not I will add it to my traveling case for my clients!
Date published: 2017-06-07
Rated 1 out of 5 by from Are you serious?! I was excited to see the word "Fair" at the drugstore, but I could easily contour with this... this is unusable for anyone with a Fair-Light complexion which is a huge disappointment. Don't forget to include products for women who are transparent and who are full of color.
Date published: 2017-06-04
Rated 1 out of 5 by from No color for the extra-fair anymore I loved this concealer. It required very light application, so it lasted a long time. Now time to replenish, and the color "Fair" is now much darker! Some of us really are that pale! Now I'll have to switch brands. Very disappointed. The consistency and lasting power is so good, but it does me no good when it's the wrong color.
Date published: 2017-05-19
Rated 5 out of 5 by from You can't go wrong with E.L.F! You cannot go wrong with this concealer! Awesome coverage & lasts all day. My only complaint is that the 'fair' shade could be a bit lighter, but overall I will definitely continue to use this!
Date published: 2017-05-04
Rated 5 out of 5 by from Please don't discontinue I use both fair and light and this just blends so seamlessly on my skin. I basically use it as foundation with nothing else besides setting powder on my skin. I wish I could find a foundation ( or elf made one ) with the same formulation as this, as I run out too much.
Date published: 2017-04-25
Rated 2 out of 5 by from Awful color range The "fair" color is way too dark for my fair/light skin. It's almost grey looking which looks absolutely awful under my eyes and on blemishes. I'm quite disappointed but I guess for $3 I shouldn't get too upset.
Date published: 2017-04-21
Rated 4 out of 5 by from Great Product - Need more colour options.. I love this product, easy to apple, long wearing and doesn't irritate my sensitive skin. However, there needs to be a better range of colours for this product. I used the lightest shade and it wasn't giving me the effect I was going for.
Date published: 2017-04-19
Rated 5 out of 5 by from Good coverage lovely finish I've used this every day since i received it (mainly under my eyes). It has a lovely flawless finish to it. I can't believe how cheap it is for the quality.
Date published: 2017-04-08
Rated 2 out of 5 by from Too dark I bought this online hoping that it would be a new go to concealer, but I can't use even the lightest shade because it is way too dark. I'm not super light skinned and even the color 'Fair' was too dark. I hope that they will release a wider shade range!
Date published: 2017-04-08
Rated 3 out of 5 by from Fair is unfair I really wish you guys would have a better shade range. I am not even the lightest of the light and fair is still too dark. Jeffree Star is right, there needs to be an almost white concealer. It did cover well, though but did oxidize a bit.
Date published: 2017-04-01
Rated 3 out of 5 by from Awesome concealer but please make lighter shades!! It's full coverage and doesn't crease so it's amazing but if you have fair skin even the lightest shade is too dark.
Date published: 2017-03-29
Rated 1 out of 5 by from Oxidization I picked up this item in Fair, the colour in the tube matched my skin tone pretty well but the second I put it on and started blending, the colour darkened so much. It became a medium-orangey tone instead. It looked like I tanned my under-eyes.
Date published: 2017-03-28
Rated 4 out of 5 by from Pretty good. I've used this a few times, gets the job done pretty well for me, but it is so dark. I wish elf made more shades.
Date published: 2017-03-27
Rated 3 out of 5 by from Too dark, but good coverage I got the lightest shade thinking it would be comparable to the lightest shade of their concealer/highlighter duo. It's like 3 shades DARKER than that though. Bummer, because it seems to be good coverage and a nice feel on the skin. I would buy this again if they made more of a shade range for super pale people.
Date published: 2017-03-22
Rated 4 out of 5 by from Works to conceal This is definitely pigmented and easy to blend out. I use it almost everyday.
Date published: 2017-03-22
Rated 4 out of 5 by from Please make a lighter shade I bought this a couple months ago. The coverage is great and is easy to blend. Sadly the lightest shade is still way to dark for me. If you are very pale I do not recommend.
Date published: 2017-03-21
Rated 1 out of 5 by from fair is light, light is medium, and medium iS deep What a horrible shade selection. All colors a shade darker than they say (fair is light, light is medium, and medium is deep). I am medium in everything and the medium in this is way too deep. Can't tell you the results cause I couldn't even try it is way too dark. I'll post 2 medium shades next to elf's medium to show the difference.
Date published: 2017-03-21
Rated 3 out of 5 by from Amazing concealer! But.... I bought this a week ago and I am in love with it. I think it's comparable to the maubelinne fit me or nyx hd concealer. It gives medium coverage, a flawless application and has minimum creasing. I love everything about it, Except for the fact that it only comes in 3 shades......ELF really needs to fix their shade range, it has gotten better over the years though. If you can't find your share in this concealer, then go buy the wet and wild photofocus concealer which IS 10x better.
Date published: 2017-03-15
Rated 1 out of 5 by from FAIR IS ACTUALLY MEDIUM Oh my god. I was so excited that there was such an affordable concealer and it was by elf so I decided to give it a go. Hooooly cow. I saw reviews of people complaining that light is more like medium, so since I have a light medium compelxion i got fair. Well, fair is literally so orange toned and it's more like medium. I can't even imagine what light would be! Aside from the colour, it covered undereye circles ok but made them look like alligator skin :/ I'm returning this as soon as possible.
Date published: 2017-03-13
Rated 2 out of 5 by from bad shade range I think this is a decent product formula, coverage, and finish wise. But I cant really wear it because I have light skin with pink undertones, and I bought the shade fair and it is way too dark and it has these weird grey tones. If ELF had better colors this would be amazing especially for 3 dollars!!
Date published: 2017-03-13
Rated 3 out of 5 by from Not For Pigmented Skin! I have this concealer in the green colour and the neutral colour that matches my skin tone. I haven't used the green one in at least a year, but I suppose it does what it's expected to do to an extent, however once you go to cover it up with foundation, it either smears or honestly, just disappears. The shade I bought to use as actual concealer has a nice colour to it, however it is just awful to try and cover up redness. Because of it's smeary texture, it's a pain to blend, and when you do, it's almost as if you didn't put anything on. Definitely not MY personal favourite product, but if you're just looking to cover up a couple spots, I can see it working well for you.
Date published: 2017-03-10
Rated 2 out of 5 by from not worth it I bought this 3 months ago. I bought "light", but it is definitely darker and is orange on the skin.
Date published: 2017-03-05
Rated 4 out of 5 by from 'Fair' is more of a 'Light' - too dark for me! I love the coverage and application of this product! I only wish that the container were larger, and the color was a better match!Although it works with some strategic blending, this concealer is very dark on my skin. I have used this concealer almost daily for two months, and it is near empty.Works well under eyes, not drying. Lighter colors/ less-tan porcelain please!
Date published: 2017-03-02
Rated 5 out of 5 by from The Very BEST! Whoever says the Fair shade is a medium/dark product is WRONG. I have light skin with an olive undertone and it is PERFECT for me! I can see this not working for light skin with pink undertones but for me it's a perfect shade so disregard the medium/dark comments... In terms of the actual product, I will never again buy another concealer. The value is AMAZING and this product smells nice, applies smoothly and evenly and keeps my dark circles at bay all day long!
Date published: 2017-03-01
Rated 2 out of 5 by from Color is too dark. I bought this a couple of weeks ago in the shade fair and it was way too dark for my skin tone. Although it does blend well. I would not recommend this for people with really fair skin.
Date published: 2017-02-28
Rated 2 out of 5 by from Too Dark I bought the Fair shade of this concealer and it is way too dark for my skin tone. If you actually have fair skin I would not recommend
Date published: 2017-02-25
Rated 5 out of 5 by from PERFECT FOR MEDIUM/TAN SKIN TYPE I bought this in Fair and it's perfect for my skin tone! I would say I am a medium/tan skin type. This concealer has good consistency and lasts long.
Date published: 2017-02-25
Rated 4 out of 5 by from Great coverage and formula, Poor color choices. I love the formula of it, but the shade is a tad dark so i need to use a lighter foundation over it. ELF, get yourself together and get shades for your I-never-leave-the-house pale girls!!
Date published: 2017-02-22
Rated 3 out of 5 by from Fair is not light I bought fair as a color that was supposed to be light so as the highlight my under eyes, but it is almost darker than my skin tone. The problem with that is I am not a 'fair' girl. I may be white but I'm almost as dark as my friend who's half black. I can basically wear her winter foundation in the summer, so... Also, I don't know how to describe it but the color is not darker than my skin tone, however it is a different color. IDK. The actual product is really nice, just fix the shades.
Date published: 2017-02-17