Brightening Eye Liner is rated 3.5513 out of 5 by 633.
Rated 5 out of 5 by from Just Right I just went on a huge e.l.f haul when they had the fifty percent off sitewide. Picked this up for fifty cents, can't beat that! Ha ha anyways, it's a really good product as far as I can tell. I'm not too good with eye makeup [example: eyeshadow, eyeliner, false eyelashes, etc.] for some reason. This, however is easy to use. It's really pigmented which surprised me. I don't know how it does with wearing a full day, as I only swabbed it on my hand. Overall a great product.
Date published: 2014-07-20
Rated 5 out of 5 by from LOVED IT! I just bought this and hour ago and I'm so happy I did! Right after I bought it I tried it- it was my first time using eyeliner ever- and I can honestly say that I am totally impressed. Next time I go to Target, I'm definately going to buy more from ELF! It applies and comes off easy, which is awesome if you are a master at making mistakes like I am, and it is a very deep black.
Date published: 2014-07-15
Rated 2 out of 5 by from Meh I don't know... I bought this eyeliner in black, and I have to say that the quality isn't very good. It glides well, but it isn't really black, and it is hard to achieve any color in the eye.But we can't expect much from a $1 product and it's good for sensitive skins... E.L.F has many hits, but for me, this was a miss.
Date published: 2014-07-10
Rated 4 out of 5 by from Surprisingly awesome! I have this in Black & Plum. Easiest $1 I have ever spent. Doesn't last super long on the waterline (but what eyeliner does?) So bring it with you for touch-ups. Honestly, better than the studio liners. This tops almost everything, except the studio gel liner. One of my favourite liners!
Date published: 2014-06-20
Rated 5 out of 5 by from Great application I just received my gold eyeliner a week ago and I have been using it pretty much every day, it goes on very smoothly and blends well. The color is not as light as I thought it would be (more copper than champagne) but overall I really like it
Date published: 2014-06-17
Rated 2 out of 5 by from Smudges easily Smudges too easily I had to use a q-tip a few hours after applying to remove the smudged makeup after using the first time i used black eyeshadow to help to try to prevent smudging. Next time i'll try the creme never had any pencil liner that does not smudge
Date published: 2014-06-13
Rated 5 out of 5 by from Simply the best eyeliner pencil there is. This was my first E.L.F. product that I picked up at Dollarama and was the beginning of my love for this brand. 
Date published: 2014-06-09
Rated 5 out of 5 by from wonderful for eyebrows! Every time there is a sale i end up buying at least 5 in coffee. it is a great eyebrow filler (specially if you have a scar from a fall as a child, or chickenpox scar which ruins ONE eyebrow) it blends very easily, the color is wonderful, It would do well for pretty much almost everyone. Since it is soft it's best to put a similar color powder over it and a "sealer mist" like here from elf (which is great too). Then you will have magical brow every time :)
Date published: 2014-05-29
Rated 4 out of 5 by from A simple essential, well done. It's the same price as greasy or waxy crud you can buy in any drugstore, but it's good quality. It has a soft, kohl texture which glides on nicely. It's opaque but not disastrously heavy. It's infinitely smudge-able, and doesn't set too firmly, which may or may not be what you want. It also comes with a nice sharpener.It might not be for everyone, because it's fairly strong, smudges easily, and goes on with such a light touch. But if you're looking for a nice kohl-style pencil for a good price, here's your eyeliner.
Date published: 2014-04-17
Rated 4 out of 5 by from Pretty good- can't beat the price! Amazing for the price. Comes off my waterline after about 3-4 hours, but I bring it with me just in case I need to touch up. I have the colors ash and coffee. I absolutely love both of them and don't prefer one over the other. A must have for beginners :) For only $1, you can't beat the price or quality. Definitely got what I paid for!
Date published: 2014-03-30
Rated 4 out of 5 by from So far, so good! I don't normally wear eyeliner (b/c it takes too long for me to put it on in the morning), but I've been experimenting with makeup and different products lately, and so far I'm liking this product. I sort of have hooded lids, and when I wear this I don't find it smearing as much. It smears a little on my right eye, b/c it has more of a "hood" but its easy to clean up. I have the color black. For the price (a dollar?!) its really good and gets the job done. Glides on smoothly (smooth enough for me anyways) and it's got a pretty good pigment. I recommend this product, just to try it out. (:
Date published: 2014-03-28
Rated 4 out of 5 by from Good for beginners! This was my first eyeliner ever and was the only one I used for at least three years because it is (still) a good price and I'm still slowly getting into makeup so I didn't want to spend a ton of money on something that I only used sporadically. However, I slowly started making eyeliner one of the only things I would wear daily and I noticed that my lids were greasy (I have oily skin) and this eyeliner would easily rub off while I was in school, after maybe four-five hours. It would stay better with the e.l.f. eyelid primer but the primer didn't match my skin tone and without using eye shadow (which I don't use daily), it looked off. It probably works really well for many people, but I eventually had to go with another brand. Totally not e.l.f.'s fault, though - just my difficult skin type!
Date published: 2014-03-24
Rated 5 out of 5 by from I love it I bought this a little bit less then a moth ago, and I love it! It glides on smooth, and it isn't hard to take off! Eye liner tends to irritate my eye, but this didn't at all! I'm very happy with the results. I use it almost every day! I love it!
Date published: 2014-03-01
Rated 5 out of 5 by from almost perfect! I just recieved my eyeliners, i have 4 of them. They work fantastic, easy to clean up if you mess up and glides on so smooth. However, the caps dont stay on. Im keeping my liners in their own baggy.
Date published: 2014-02-09
Rated 5 out of 5 by from best ever best eyeliner ever, goes on smoothly and easily. no tugging or pulling. easily set with powder for all day and evening lasting power. love it in black, ash and coffee - especially ash which is a nice graphite color and less harsh than black
Date published: 2014-01-20
Rated 5 out of 5 by from Great Value This eyeliner is just that. A plain ole' eyeliner. It is all I need to tightline underneath my liquid eyeliner. It does run a little but no more than the other expensive brands. Also, I have very sensitive eyes that are prone to allergies. It doesn't bother my eyes at all. That is a HUGE plus for me. And for $1 what have you got to lose?
Date published: 2014-01-03
Rated 3 out of 5 by from fun eyeliner I have this in the shade plum, it's a beautiful color but this doesn't last me, especially in my water line...doesn't even go on nice in the water line. Better on my top liner.
Date published: 2013-12-30
Rated 4 out of 5 by from I like it, but it wears off my waterline pretty quickly. Works great on my eyelids, though!
Date published: 2013-12-28
Rated 1 out of 5 by from Eh... I bought this for myself when I did a big order from E.L.F. and I was very disappointed. It feels like someone is trying to pull you eyelid off when trying to apply and it doesn't even look like anything is on. Other E.L.F. products are great but not this one.
Date published: 2013-12-21
Rated 5 out of 5 by from great I have this in coffee. I use it daily. Its smooth and easy to use, its a great little pencil with good pigmentation and great for an understated look.
Date published: 2013-12-17
Rated 5 out of 5 by from Love! I got the gold one a few days ago and I really love it! It glides on really well and doesnt hurt the eye at all! It would be nice if they had silver though! Really really worth the price!
Date published: 2013-12-11
Rated 5 out of 5 by from Love it! I bought this a few weeks ago in the colour coffee and I love it! It glides on smooth with good pigment. I use it when I don't want to go too dark with black liner
Date published: 2013-12-02
Rated 5 out of 5 by from Love this! I bought this and its one of my fave eyeliners by far! I love this so much!
Date published: 2013-12-01
Rated 2 out of 5 by from - not what expected at all!- hi. i got this. mini one. doesn't show! and it just looks smudged in a bad way! not what i taught. i wasted money and time and effort! it just goes in my basket of unused cosmetics on my dresser! what a waste. sorry. FROM THE PICTURE I LIKE THE LOOK OF IT -
Date published: 2013-11-21
Rated 3 out of 5 by from It's okay I just tried this eyeliner today. When I first put it on, it looked great. Nice dark color, and went on very smoothly. I had used eyeshadow primer and then eyeshadow, then used the eyeliner over the top of everything. The color faded very quickly on my top lid, like within ten minutes. It is still there, just not the gorgeous black it was when I first applied. It still looks good on my bottom lid though, so maybe it just isn't good to use over eyeshadow.
Date published: 2013-11-17
Rated 5 out of 5 by from Wonderful I purchased the plum and absolutely love it. I will definitely be buying it again, and going to try some other colors. The pigmentation is great, goes on so smooth, and it's been long lasting for me.
Date published: 2013-11-05
Rated 2 out of 5 by from Okay... I bought this eyeliner in ash and midnight, and I wasn't really satified.  They both had terrible pigmentation, wasn't smooth and was really dry.  I tried to love these but I just couldn't :(
Date published: 2013-11-03
Rated 1 out of 5 by from terrible colour payoff and does not last long! I have this in the colour black and it does not come off black on my eyelids. It is very drying and I have to really press down hard in order to get colour out of this pencil. It smudges like crazy as well, and although I have oily eyelids, I don't think it would last long on non-oily eyelids either as it has faded on my waterline as well. 
Date published: 2013-11-02
Rated 1 out of 5 by from Skip this eye liner Purchased this in black, grey, and brown. Wears off in less than an hour.
Date published: 2013-10-21
Rated 3 out of 5 by from Hit And Miss I've had this in Plum for a while now. i felt confident to get another shade. But the second one i got, in midnight, isn't anywhere near a soft and creamy as Plum. I was very dissapointed
Date published: 2013-10-19